5 Ways to use Canva for your brand’s visual identity

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As a business owner, you know that image is everything. But creating an eye-catching brand is hard work. Fortunately, there are tools that make this process easier—and one of the best is Canva. This online graphic design program allows you to create professional designs for your company’s marketing materials and social media posts with just a few clicks—and it’s free to use!

Here are five ways you can use Canva to strengthen your brand’s visual identity:

Brand colors

Whether you’re creating graphics, quotes, or even presentations, you can use your brand colors in a variety of ways.

Use brand colors in graphics

Whether it’s an icon or a photo frame for lists and links on your site, incorporating color into graphics adds visual interest and helps establish your brand identity.

Use brand colors in icons

If you have a set of icons that appear consistently across social media channels and ecommerce sites, use the same color palette so they look cohesive with each other.

Incorporate them into product mockups

If you’re selling products online and use images of those products on social media channels to increase sales conversions, consider using the same palette for both so everything looks cohesive.

Make them part of quotes and testimonials

When people are interested enough in what you have to say that they want to share their experiences publicly through quotes and testimonials (or even just by visiting your site), let them know how much impact their words had by including original artwork in which they interact with your logo or website design elements like buttons or borders!

Presentations

You can use Canva to create presentations, too.

You can design slides and make them look professional, even if you’re not a designer or don’t have much experience with graphic design software. You can use Canva to create a presentation template that is consistent with your brand’s visual identity (more on this below).

Graphics and icons

• Use icons to illustrate concepts, ideas and processes.
• Use icons as a way to add personality to your brand.
• Use icons to help people understand what you’re saying.

Use icons to add visual interest. Use icons when you want to create a fun and playful brand. Use icons in your designs as a way to illustrate concepts, ideas and processes.

Product mockups

Canva is a great tool for creating product mockups. You can use Canva to create a variety of mockups, including:

• Business cards
• Posters
• Brochures
• Flyers
• Invitations and greeting cards
• Menus

Advertising posters and billboards Posters or ads for your website Social media headers and profile pics

Quotes and testimonials

Quotes and testimonials from your customers can go a long way toward showing off your brand’s values and mission. Keep them short, sweet, and with an image to help reinforce the message.

Conclusion

The best thing about Canva is that it’s easy to use and free, which makes it a great option for beginners and professional designers alike. So if you want to create an awesome-looking brand logo, business card or other graphics with minimal time and effort, take a look at the tips above!