SEO for MSMEs: Building a Strong Online Presence Small and medium-sized enterprises (MSMEs) have become increasingly reliant on the internet to reach potential customers. With the advent of eCommerce and social media, it has become essential for businesses to build a strong online presence to remain competitive. One of the most effective ways to do…
Brand content is one of the most effective ways to grow your audience, increase brand awareness and reach new audiences. The better your brand content, the more likely that people will engage with it and share it with their friends. But how can you tell if your branded content is any good? To figure out…
Brands are constantly seeking new ways to reach their customers. One of the most effective ways to do this is through branded content. But it’s important that you have a strategy in place before you start creating content. In this article, we’ll walk through what branded content is, why it matters for your business, and…
We’ve all seen traditional advertising. It shows up everywhere, and it’s usually just a giant banner ad or a 30-second commercial on TV. The problem with traditional advertising is that it’s not actually engaging people – it’s just trying to sell them something. Brand advocates come back again and again, following brands on social media,…
Influencer marketing is a form of word-of-mouth marketing that involves partnering with social media influencers to promote products, services, or brands. Influencers are individuals who have built a large following on social media platforms such as Instagram and YouTube. They typically have more than 100,000 followers on their social media channels and reach millions of…
If you’re a marketer, chances are that you’ve heard of SEO. But if you haven’t, here’s what it is: SEO is the process of increasing your website traffic by using keywords in your content. The idea behind SEO is that if people search for something on Google, and your page shows up as one of…
Leverage social media for better engagement through branded content The rise of social media has changed the way we communicate and interact with each other. It has also changed how consumers interact with brands. So much so that it’s become nearly impossible for brands to maintain their presence without incorporating social media into their communication…
A few years ago, branded content seemed like a pipe dream. Sure, there were a few brands that did it really well, but for the most part, it was really hard to tell when you were being sold something. Today, that has changed. There are more brands doing this kind of work than ever before…
If you’re like me, you’ve tried to design something in Photoshop or Illustrator and thought “There must be an easier way.” Well, there is! Canva is an online graphic design tool that allows anyone to create professional-looking designs. It’s free to use, although some of their paid features include more templates and fonts. We’ll go…
Storytelling can be an incredibly effective way to gain an audience and build brand loyalty. It’s one of the oldest tools in the book, but it’s also one of the most effective ways to get your message across. A good story has a solid foundation in reality, but it also allows for creativity and imagination….