How To Build a Brand Story

Sharing is caring!

If you’ve ever been confused about your business or wondered why customers don’t respond to your marketing, it might be time to take a step back and figure out what, exactly, makes you unique. I’ll be honest—this can seem like a daunting task. But just as there’s no need to reinvent the wheel when building a new company or product, there’s also no need to start from scratch when figuring out your brand story. In this post, we’ll cover how to build a brand story based on the basics: who you are as a human being and what makes your business unique in the marketplace.

Who Is Your Audience

To build a brand story, you first need to know who your audience is. Are they young or old? Male or female? Do they have a lot of money or not much at all? What are their interests and goals in life?

This isn’t something that can be answered by guesswork—you’ll have to do some research to get the answers. There are several ways of going about this depending on how much information you have about your audience (or even if there’s no information at all).

Who Are You?

Your business name, mission statement and/or tagline.

What your business does and the benefits it provides to customers.

Why you do it, including your personal motivation for being in business.

How you do it – what’s unique about your products or services?

What’s next for this brand story? You may want to consider how far along you are on building a brand story based on the following questions: Have we started with who we are (our identity) or where we’re going (our vision)? Have we included our purpose, values and principles that guide us as a company? Are there any important steps along this journey that have been overlooked (e.g., market research)? These questions will help us figure out where there may be gaps in terms of content…

What is Your Purpose

When you think about your brand story, how do you define purpose?

Your purpose is the reason why your business or product exists. It’s what differentiates you from your competition and it’s what sets you apart from other companies in the same industry. Your purpose should answer: Why does my company exist? What am I all about? How do I define myself as a brand?

For example, if your business is an online store that sells organic food products, then your purpose might be “to help people eat healthier food.” If a customer sees this as their reason for being in business, they will feel more connected with the brand because they share similar values like eating healthy food or being conscious of what they consume.

How do you do what you do?

In order to tell your brand story, you must first understand what makes it unique.

To start, ask yourself: How do you do what you do? What are the most important aspects of how you provide your service or product? This can be as simple as “clean bathrooms” or “a comfortable chair.”

When deciding on this information, think about whether or not it has a positive impact on your customer’s experience or if it has an effect on their perception of who you are as an individual or company.

Brand stories help connect with your customers

Brand stories are a powerful tool that can help you grow your business and connect with your customers. They are also one of the most effective ways to communicate your purpose to the world.

Conclusion

So, where do you start? We recommend starting with the basics and then building on that foundation. Think about what your brand story is and why it’s important to tell it. Then, sit down with your team or partner with a content marketing agency like ours so they can help you craft a narrative that will resonate with customers.