Leverage social media for better engagement through branded content The rise of social media has changed the way we communicate and interact with each other. It has also changed how consumers interact with brands. So much so that it’s become nearly impossible for brands to maintain their presence without incorporating social media into their communication…
Storytelling can be an incredibly effective way to gain an audience and build brand loyalty. It’s one of the oldest tools in the book, but it’s also one of the most effective ways to get your message across. A good story has a solid foundation in reality, but it also allows for creativity and imagination….
For most businesses, having a cohesive brand identity is no longer enough. You need to make sure that your brand ID extends across all of your marketing materials, and that includes everything you produce in-house and outsource. In order to do this seamlessly, you need a way to ensure that every designer on your team…
If you’ve ever been confused about your business or wondered why customers don’t respond to your marketing, it might be time to take a step back and figure out what, exactly, makes you unique. I’ll be honest—this can seem like a daunting task. But just as there’s no need to reinvent the wheel when building…
If you’ve ever wondered how to build a brand for your small business, look no further. This guide covers the basics of what it takes to establish yourself as a trusted brand, including defining who you are and what you do, understanding your target audience, and creating a visual representation of your business. Define who…