How to Pin Like a Pro: A Guide for New Pinterest Accounts

Building a Pinterest presence from scratch can be exciting but challenging, especially if you’re unfamiliar with the platform’s best practices. Here’s a step-by-step guide to help you pin like a pro, grow your account steadily, and stay in line with Pinterest’s algorithm preferences.

Start Slow and Steady

One of the biggest mistakes new Pinterest users make is trying to pin too much too soon. Pinterest sees unnatural activity as potential spam, which can hurt your account’s reach.

Tips for Starting Out:

• Begin Small: Start by pinning just 3 to 5 pins a day.
• Consistency is Key: Make this a daily habit.
• Gradual Growth: After a month or two, slowly increase the number of pins you post each day. For example, double your pinning activity over time to 6-10 pins daily.
• Patience Pays Off: Pinterest is a long-term game, so don’t rush the process. Building a solid foundation of high-quality pins is more important than sheer volume.

Create Fresh Content

Pinterest loves fresh, new pins. Reposting the same image multiple times can lead to diminishing returns or even penalties from the platform.

How to Keep Your Content Fresh:

• New Images, Always: Focus on creating original pins. Even if you’re promoting the same blog post or product, try using different images, headlines, and descriptions for variety.
• Use Templates: Tools like Canva can help you design multiple versions of pins quickly.
• Highlight Different Angles: Emphasize unique aspects of the same content. For example, if you’re sharing a blog post, create one pin about a tip, another about a benefit, and so on.

What Pinterest’s Algorithm Loves

Understanding what works with the Pinterest algorithm can help your content gain more traction. Here’s what to prioritize:

• Originality: Pinterest prioritizes fresh content over recycled pins.
• Consistency: Regular activity over time is favored, so it’s better to pin a little each day than to go on sporadic pinning sprees.
• Diverse Boards: Pin to a variety of relevant boards instead of focusing all your energy on one board.

Final Thoughts

Growing a new Pinterest account isn’t about sprinting to the finish line—it’s about building a steady, sustainable strategy. By starting slow, focusing on fresh content, and aligning with Pinterest’s algorithm, you can set yourself up for long-term success.

Happy pinning, and remember: consistency and creativity are your best friends on Pinterest!