Just like your personal identity makes you uniquely, your brand identity is what sets you apart from any other business out there. Before I go into brand identity, I would like to clarify between a logo and a brand. Logo vs. a Brand In essence, a logo by itself is a graphic element that represents…
As with any type of marketing or goals you’d like to accomplish, a proper marketing plan can surely give a direction for the brand to increase its sales, as there is a map in place to follow. Many business owners are focused on short-term goals, rather than nurturing long-term goals that impact the entire business,…
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After working so hard on creating a Marketing Plan for Your Brand, it’s very important to increase awareness for your brand. Imagine planning an event for your birthday, but forgetting to invite your guests! The same principle applies to your brand: in order to fully execute the Marketing Plan for Your Brand, you need to introduce…
A great business starts with a great brand. Branding is absolutely critical to a business because of the overall impact it makes on your business. Branding can change how people perceive your brand. It can drive new business and increase brand awareness. With creativity, skill, and strategy, a brand can establish an identity that sets…
Choosing the right colors for your brand affects consumer behavior. Just think about the brands you see regularly. Let’s say, Facebook. Can you name the color of the Facebook brand? Blue. How about YouTube? Red. So basically, if you close your eyes right now and think of famous brands, chances are you’ll be able to…
Choosing a name for your business? A strong name should be simple, easy to spell and pronounce, and one that will work now and in the future. A company name is more than just words – it is a representation of your company and brand. Why is the Name of a Business Important? Your business name is…