Step-by-Step Guide to Pinterest Ticks for Bloggers

Pinterest uses two types of verification badges: Blue and Red. Understanding the difference and knowing how to get verified can help you build credibility and maximize your reach.

1. Understanding Pinterest Verification Badges

Blue Tick: Pinterest Verified Merchant

• Indicates that a business is a verified merchant.
• Helps businesses stand out in search results.
• Provides access to special features like Product Pins.
• Shows credibility and trustworthiness.

Red Tick: Pinterest Verified Public Figure

• Given to famous people, public figures, or brands.
• Confirms the authenticity of an account.
• Helps build audience trust.

2. How to Get the Blue Tick (Verified Merchant Badge)

If you’re a blogger selling products or running an eCommerce store, you can apply for a Pinterest Verified Merchant Account.

Steps to Become a Verified Merchant:

1. Create a Pinterest Business Account
   • If you haven’t already, switch your account to a business account.
   • Go to Pinterest Business Hub and follow the setup steps.
2. Meet the Verified Merchant Program Requirements
   • Have a website with a product catalog.
   • Follow Pinterest’s merchant guidelines.
   • Ensure your checkout process is smooth and secure.
3. Apply for the Verified Merchant Program
   • Visit Pinterest’s Verified Merchant Program page.
   • Submit your application.
   • Wait for approval (this may take a few days).
4. Get Approved and Start Using Merchant Features
   • Once verified, you’ll get the blue badge.
   • You’ll have access to Product Pins, tag products, and appear in shopping searches.

3. How to Get the Red Tick (Verified Public Figure Badge)

This verification is only for notable figures like celebrities, influencers, or well-known brands.

Steps to Apply for the Red Tick:

1. Build a Strong Presence on Pinterest
   • Have a large following and consistent engagement.
   • Post high-quality, original content regularly.
2. Ensure Your Profile is Complete and Authentic
   • Use your real name or brand name.
   • Add a profile picture, bio, and website link.
3. Contact Pinterest Support
   • If you believe you qualify, reach out to Pinterest’s Help Center.
   • There is no public application form; Pinterest grants it based on authenticity and influence.
4. Wait for Verification
   • If Pinterest approves your request, you’ll receive the red tick on your profile.

4. Key Differences Between the Blue and Red Tick

Feature	Blue Tick (Verified Merchant)	Red Tick (Public Figure)
Who Can Get It?	Verified businesses & online stores	Celebrities, influencers, and notable figures
Purpose	Boosts shopping credibility	Confirms authenticity of famous individuals
Special Features	Product Pins, shopping features	None (only verification)
Application Process	Through the Verified Merchant Program	Granted by Pinterest (no public application)

5. Which One Should Bloggers Aim For?

• If you sell products (physical or digital), apply for the Blue Tick.
• If you’re a public figure, influencer, or well-known brand, aim for the Red Tick.

By understanding these verification badges and following the steps, you can enhance your credibility and visibility on Pinterest. Happy pinning!